McKee on the importance of the story’s audience

by on 29/10/09 at 8:00 am

When talented people write badly it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove or they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.–Robert McKee, Story: Substance, Structure, Style, and the Principles of Screenwriting 

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